Not everyone is impressed with this design classic.
The best logos tend to be simple, memorable and versatile. Some are so versatile they can be put to uses the original designer never imagined. That's the case of San Francisco's 'worm', as the logo of the city and county's municipal transport network is affectionately known.
The San Franciso Municipal Railway's classic wiggly logo is the star of a new ad campaign in which its distinctive form is used to represent more than the network's train lines and its abbreviated name – muni. Some think the campaign is ingenious design, but not everyone agrees. In fact, some are arguing that even the original logo is a stinker. But even it does break some of the rules ofThe Muni logo is often hailed as a design classic.
Now a new campaign cleverly reworks the Muni logo into different shapes. The"Muni Moves You!" campaign is designed to draw commuters back to the network in the wake of the Covid-19 pandemic with print and digital ads that see the abstract Muni worm morph into icons representing noodles, art, dating and shopping .
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