With six fewer days between Thanksgiving and Christmas, retailers face a major headwind in the most important shopping days of the year.
With six fewer calendar days between Thanksgiving and Christmas, retailers face a major headwind in the most important shopping days of the year.
Shoppers pack an aisle during a Black Friday sale at a Target store, Friday, Nov. 23, 2018, in Newport, Ky.As customers gear up for the biggest shopping days of the year, retailers face a major headwind: fewer days to shop. The fewer shopping days come from Thanksgiving landing on November 28, as opposed to 2018's date of November 22. The last time this happened was in 2013, and holiday sales growth remained in line with estimates at 2.9% year-over-year, according to Cowen. However, inventory and traffic planning can be a challenge for retailers hoping to cash in on billions of dollars during these prime shopping days.
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