LAS VEGAS — As stagehands wheeled an enormous replica of what appeared to be Lil Nas X's head into position, the black-and-white faces of dozens of pop stars looked on from cardboard placards arranged, two to a bistro table, on…
from cardboard placards arranged, two to a bistro table, on the floor of the MGM Grand Garden Arena here.
People are also reading… "It's true that one of the things people love about live TV is that you don't know what's going to happen," said another of the show's executive producers, Ben Winston."You don't know who's going to win an award. You don't know who's going to win the Super Bowl. And you don't know what's going to happen when a load of people are in a room together.
Yet in terms of attracting an audience, the Grammys can inarguably use any help they can get. Last year's telecast, the first under Winston's control after four decades with Ken Ehrlich at the helm, won warm reviews but hit a historic low in Nielsen's ratings, with a mere 8.8 million viewers — down 53% from 2020.
"I just hope people know about the show," said Winston, a veteran of British TV best known to Americans for turning James Corden's"Carpool Karaoke" into a viral sensation. "People always think the Grammys is at the end of January, so my concern is that they know it's this weekend" — a message CBS has been hammering in TV spots during the NCAA basketball tournament.
"We would roll out the red carpet should he be able to come," Winston added."But we're not sure at the moment." Though the telecast itself will be back to pre-pandemic dimensions, with elaborate sets and a live arena audience at the MGM Grand, the so-called Grammy Week of events that surround the ceremony is smaller this year because of the show's move to Las Vegas.
"People go, 'Crypto must have been available. The Forum must have been available. It's only two or three nights that you need,'" Winston said."We load in two weeks before, so if you're looking for a venue you can take for two whole weeks in the middle of [NBA and NHL] seasons and touring bands — no one's sitting around going, 'Oh, this arena's empty.
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