Mark Zuckerberg’s Twitter alternative, Instagram Threads, has been forced to impose rate limits of its own, with Instagram head mosseri blaming the limits on spam attacks from crypto and gambling bots.
, Threads witnessed a record-breaking uptake of new users, surpassing 100 million users within five days. Unfortunately for Zuckberg, there seems to be a problem with keeping people engaged with the new Twitter alternative.
Olivia Moore, a partner at crypto venture capital firm a16z found that just one week after launch, daily active users on Threads had fallen 40% with the average daily time per user dropping threefold. Moore believes the move to import users directly from Instagram doesn’t work for a Twitter-esque app like Threads. By tying user accounts directly to their real-life identities on Instagram, it discourages the modes of social interaction that Twitter is famous for, namely anonymous accounts and fan pages.One week after launch, DAUs on the ~other app~ are down 40% and average daily time per user dropped 4x.
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