Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.
Similarweb, a digital intelligence platform, shared its data with Gizmodo showing Threads daily active users hovered around 49 million just two days after launch. By Aug. 1 that number had cratered to just over 9.6 million. Engagement is also way down from early in Thread’s lifespan. Similarweb’s data shows time spent on the app in all available markets peaked on July 6 at about 14 minutes a day, but that time has been cut to just 2.3 minutes by Aug. 1.
user data was slightly more favorable to Threads, but not by much. The app peaked at 20 minutes but now it’s keeping steady at around 3 minutes for U.S. users.first reported, the daily active user count on Threads is down 82% from when the app launched July 5 to July 31. According to Sensor Tower, the app was leveraging about 44 million DAU at its peak as more folks sought a real Twitter alternative. By the end of the month, it was hovering around 8 million visitors.
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