Directed by Shawn Levy and starring Ryan Reynolds and Jodie Comer, 'Free Guy' is a big-budget ($100-$125 million) Hollywood original with an old-school star+premise hook.
opened last night with $2.2 million in Thursday preview grosses. The film is notable as this summer’s last big movie, unless you count Labor Day’sas a summer release. Either way, it is/was a rarity even in pre-Covid times. Directed by Shawn Levy and starring Ryan Reynolds and Jodie Comer,is a big-budget Hollywood original with an old-school star+premise hook and not based on any prior source material. Such a thing would be commercially perilous even in better times.
The well-reviewed action-comedy/romantic-fantasy earned $2.2 million in Thursday previews. That’s not far off from the $2.7 million earned byperforms likewise, then we’re looking at a $28.5 million, which would be a massive over-performance on a Covid curve and frankly a halfway-decent opening for a star-driven original even in non-Covid times. Conversely, a more frontloaded weekend would point toward an over/under $15 million debut. Thursday-to-weekend legs liketo $21 million.
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