“While we’re still waiting for official Nielsen ratings, our measurement shows that the audience numbers exceeded all of our expectations for viewership,” Prime Video’s top sports exec Jay Ma…
Meanwhile, here is Marine’s full memo to Amazon staff:I wanted to take a moment to reflect on last Thursday night and share my congratulations and personal thanks. On Thursday night, we made history by delivering the first regular season game in our groundbreaking 11-year agreement with the NFL. And by every measure,on Prime Video was a resounding success.
To put it in context, let me share some of the results. Our first exclusive TNF broadcast delivered the most watched night of primetime in the U.S. in the history of Prime Video. This is a massive achievement. During ourbroadcast, we also saw the biggest three hours for U.S. Prime sign ups ever in the history of Amazon – including Prime Day, Cyber Monday, and Black Friday.
And as we like to say, it’s always “Day 1.” That is certainly true for all of us today. This is just the beginning. We will continue to stay customer focused, innovate, and get better each and every week – starting this week in Cleveland with a huge Steelers vs Browns rivalry game!
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