Ticketmaster event organizers now have the ability to mint NFT tickets via the Flow blockchain.
This week, Ticketmaster Entertainment, Inc. revealed the company will give event organizers the ability to mint non-fungible token tickets via the Flow blockchain. Last November, Ticketmaster said it was working with Polygon but since Super Bowl LVI, the ticket sales and distribution behemoth started working with the Dapper Labs-managed Flow.sportsbusinessjournal.com report
detailed that Ticketmaster will allow event organizers to issue NFTs using the Flow blockchain. Organizers will be able to mint NFTs before, during, or after an event and they can represent tickets or memorabilia, VIP access and rewards as well. The report notes that the ticketing agency has already minted 5 million NFTs via the Flow network.
Clients that have issued NFTs include The Black Crowes, the Apollo Theater, and Gavin DeGraw. Ticketmaster originally said it would use Polygon but in February the world’s largest ticket marketplace decided to use Flow for theFlow already works with the NFL via the partnership it worked out for the “NFL All Day” NFTs. Furthermore, the Dapper Labs operated Flow was also leveraged to mint “NBA Top Shot” NFTs and “UFC Strike” NFTs.
Activate access to experiences and rewards. And that’s not all — [Ticketmaster] is empowering event organizers to enhance live experiences for fans — Share your experiences online, never lose that ticket from the show you loved, new ways to reward communities, [and] enjoy VIP experiences.
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