Ticketmaster’s homepage was knocked offline ahead of what was expected to be a crush of demand for tickets to Taylor Swift’s “Eras” tour, reigniting frustration toward the ticketing company.
Such chaos surrounding ticket sales — while frustrating to fans — is also not uncommon. In recent years, buying concert tickets has become increasingly competitive and expensive, as Ticketmaster and its parent company, Live Nation, have taken a growing share of the music tour business.
Ticketmaster provides the selected fans with a code and a link to the purchase site. When tickets go on sale, the link leads fans to a “Smart Queue” that “keeps ticket bots out.” Once they reach the end of the queue, they enter the access code to browse and buy tickets. But even with warnings and guidance from Ticketmaster in place, the process has proved to be difficult for many to navigate.ended up disappointed after they said Ticketmaster’s technical difficulties kept them from buying the coveted tickets when they went on sale.that she spent $10,000 for tickets to one of his Los Angeles shows. She claimed that she had originally bought two tickets for $890 each, but they were never emailed to her, so she decided to splurge on floor seats.
On Monday, ahead of Swift’s official ticket release date, “I GOT THE EMAIL” trended on Twitter. Users shared screenshots of emails from Ticketmaster that said “Your invitation to TaylorSwiftTix Presale powered by Verified Fan.” “You’ve been selected!” the email reads. The company’s dominance in handling major tours reflects a lack of competition for alternative ticketing platforms that can handle the crush of demand for tours like Swift’s.
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