Ticketmaster, SeatGeek and other ticketing companies have agreed to institute all-in pricing in response to the White House’s crackdown on hidden 'junk fees.'
), SeatGeek and other ticketing companies have agreed to institute all-in pricing in response to the White House’s crackdown on hidden junk fees.will meet with representatives from the ticketing industry and venue owners — including the CEOs of SeatGeek, TickPick and others as well as the president of Live Nation Venues — in an effort to bring “honest, transparent pricing” to the ticket-buying experience.
The good news for consumers is that, in the near future, when they purchase tickets, they’ll no longer be surprised by additional fees at checkout, which became a point of contention among. The bad news is that those “junk fees” will still exist, but now they’ll be included within the all-in pricing at the onset.
Biden has previously called upon Congress to pass legislation — which he dubbed the Junk Fee Protection Act — banning hidden junk fees. But until then, it’s up to the companies to take their own action. “Today, Live Nation is committing to roll out an upfront all-in pricing experience in September showing just one clear, total price for more than 30 million fans who attend shows at the more than 200 Live Nation-owned venues and festivals across the country,” the White House said in their announcement. “Ticketmaster will also add a feature to give consumers the option to receive all-in upfront pricing for all other tickets sold on the platform.
It’s not just the ticketing industry where the Biden administration is targeting hidden junk fees: The president’s council Thursday will also include the CEO of Airbnb, which recently adopted “fee-inclusive pricing.”
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