Noah Pransky is a senior political correspondent for NBC News & NBC Owned Television Stations, based in New York City.
Most sports fans and concertgoers hunting for tickets on the Live Nation and Ticketmaster platforms still aren’t seeing the total costs right away, despite a summer pledge for more transparent fees and pricing. Live Nation, the entertainment giant and venue promoter that owns Ticketmaster, promised in mid-June a new “all-in pricing experience” for concerts where, starting in September, consumers would begin “seeing the total cost from the start” of their ticket searches.
For instance, shoppers who don’t find and click the “including fees” button would see tickets to a Kenny Loggins concert in Los Angeles this Friday listed at $39 apiece. Only by adding the ticket to their cart, signing in to Ticketmaster, and then proceeding with the purchase would they see the total climb to $48.25, due to “service fees.” An additional “processing fee” of $5 per order brings the total cost for a single ticket to $53.25 — a price jump of nearly 37%.
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