A woman noticed that her new box of P&G's Tide detergent was smaller than the old one. But then she learned why it may not be a case of shrinkflation. MORE ⬇️
We've been hearing more and more reports in the past year about shrinkflation, where you pay more but get less of a product. But after one viewer contacted us about a possible case of shrinkflation, we learned that sometimes getting a little bit less isn't always a bad thing.
"How is P&G doing that? How can I get more loads out of a box that weighs less than what my old box weighs," she asked.We contacted Tide's manufacturer, Procter and Gamble, which claims it is not a case of shrinkflation. With that mystery settled, we turned to shrinkflation guru Edgar Dworsky of ConsumerWorld, which put the term shrinkflation into the popular vernacular. He says cases like these are rare, and says this type of information -- about a product giving you more -- should be on packages loud and clear.
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