Tiffany and Co.’s news that it will produce customized CryptoPunks pendants sets of 2,200 percent leap in the NFT's trading volume:
Some people sport their NFTs on their Twitter profile, others wear them around their neck in diamond-encrusted rose gold—or at least they will, later this month. Jeweler Tiffany & Co. announced on Sunday that the company would be collaborating on a collection of NFTs and corresponding CryptoPunk-ified jewelry, which will go up for sale on August 5 exclusively on the brand’s new NFT site, the cutely namedPotential buyers have to already own a CryptoPunk in order to play ball.
Of course, in classic crypto fashion, hype for the collaboration has already caused the trading volume for CryptoPunks to increase by 2,200% in just three days since its announcement, for a total of more than $2.3 million in sales, CoinDeskThe NFTiffs are limited to an edition of 250, and owners of any Punk will be allowed to buy up to three necklaces.
The venture came about after Tiffany & Co.’s executive vice president of product and communication, Alexandre Arnault, posted the a photo of a custom-designed interpretation of his CryptoPunk #3167, attracting the notice of Chain’s CEO, Deepak Thapliyal, who then reached out to discuss partnering. The campaign reflects a new foray into guerrilla online marketing for the brand, too. Arnault announced the project on his personal Twitter
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