India's ban on TikTok closes doors of fun, fame and fortune to women in rural areas
A man opens social media app 'Tik Tok' on his cell phone, in Islamabad, Pakistan, Tuesday, July 21, 2020.
One day, her daughter got her to install TikTok on her phone to watch the dizzying array of zany videos uploaded from across what used to be the app's biggest international market.She started to record and upload videos of her own.Soon, she had more than a million followers and was earning about $50 per video with her slick robot dance routines shot inside her small, simple home.
Amitabh Kumar from Social Media Matters, a group encouraging "social media for social change", said that for many people in this huge hinterland, TikTok was a "glass ceiling breaker". "Twitter cracked the short-form storytelling in text -- with 140 and then 280 . I think TikTok did it with 15 seconds," he added."What we, people sitting in Delhi, probably judged and made fun of was high-class entertainment for a lot of people who never got a chance to express themselves," he said.
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