SHEIN, the women's clothing retailer popular among Instagram and Tiktok influencers, is making its Houston debut with a three-day SHEINTexas Pop-Up store this weekend, but to find it you'll need to travel to the heart of the Clear Lake area.
Europa Press News/Europa Press via Getty ImagesSHEIN, the women's clothing retailer popular among Instagram and Tiktok influencers, is making its Houston debut with a three-day #SHEINTexas Pop-Up store this weekend, but to find it you'll need to travel to the heart of the Clear Lake area.
"Houston has been a city we've been looking forward to doing a pop-up in for a while now," said Maxine Silva, senior director of SHEIN Brand PR."We have a large online customer base, so we want to make sure we show them as much as they've shown us." The event will feature over 1,000 styles, such as back-to-school must-haves and items for special occasions. Shoppers can earn a free gift by posting photos with the hashtags #SHEINTexas and #Ad or making purchases of over $50 and $100. There will also be free ice cream from Scoops Craft Creamery.
Other featured collections at the shop include SHEIN X, which supports independent fashion designers, SHEIN x SRV, a collaboration with influence Sarah Rae Vargas, and The Rolling Stones collection.SHEIN was founded in 2012 by Chris Xu after giving up his wedding dress business. Xu initially began selling women's clothing and focused on the overseas market.
The retailer has gained success with Gen Z through the Instagram and TikTok platforms, where the brand has over 30.5 million followers combined on both platforms."We chose spaces that offer enough square footage to accommodate the variety of merchandise and that customers can comfortably shop in," Silva said."We definitely aim to be as central as possible, however there may be challenges when it comes to finding retail vacancies in central parts of the city.
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