TikTok has hired a longtime media executive who launched ESPN+ and Disney+ as its new CEO, suggesting the viral video app means business
“I’m thrilled to have the opportunity to join the amazing team at ByteDance,” Mayer said in a statement. “Like everyone else, I’ve been impressed watching the company build something incredibly rare in TikTok – a creative, positive online global community – and I’m excited to help lead the next phase of ByteDance’s journey as the company continues to expand its breadth of products across every region of the world.
TikTok has seen a major surge in users since the pandemic hit the U.S., with the app getting 315 million downloads across the iOS and android app stores in 2020’s first financial quarter according to mobile app data analysis group Sensor Tower. That’s the most downloads for one app in a single quarter, Sensor Tower said.
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