The company is looking to boost growth in the US.
Amid stalling growth in the US, the shortform video app is working on new initiatives to boost creation, according to a report from The Information.TikTok is working on several new features to boost usage and expand its older audiences in the US, according to aAmong the features in the works is a paywall, allowing creators to set a price on their content.
Viewers would pay $1 — or some other fee chosen by the creator — to watch videos, according to the report. Exclusive content only for paying fans is a tactic other companies like Instagram have tried in an effort to entice creators to use the platform.
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