TikTok Launches Biggest-Ever Ad Campaign as Its Fate Remains Cloudy

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TikTok Launches Biggest-Ever Ad Campaign as Its Fate Remains Cloudy
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Within two months, TikTok’s U.S. business likely will be under the wing of a new owner — after Donald Trump’s move to force China’s ByteDance to divest the popular video app over …

The new TikTok campaign is centered around a 30-second “brand anthem” spot, which is soundtracked with the song “Sing to Me” by Walter Martin featuring Karen O. Additional 15-second spots will “encapsulate the stories of the people who have made an impact through TikTok, highlight some of the today’s most-recognized online trends and popular songs, and showcase the role that TikTok has and will continue to play in the everyday lives of tens of millions of Americans,” according to the company.

Creators featured in the TikTok campaign include DJ Steve Aoki, Nick & Sienna, Petunia Twins, chrissycanthearyou, Granny Coy Bundy, iambrattyb, Cindy Chen Designs and The McFarlands.for the creative and brand strategy and Zenith for media buying.recently announced TikTok Creator Fund . That’s initially seeded with $200 million in grants for the first year and is pegged to grow to $1 billion in three years in the U.S., according to TikTok — although what happens if TikTok is sold is anyone’s guess. Before joining TikTok in April 2020, Tran worked at Hulu as VP, brand and culture marketing.

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