TikTok megastar Josh Richards on how he got 20 million followers, and why he's leaving the app. (via CNBCMakeIt)
amid security concerns — Richards says he is leaving leaving TikTok for rival video-sharing app Triller.how he reached elite TikTok status, and why, now that he has it, he hopes to take his audience elsewhere."I had like an Instagram where I would post, with 70 followers on it. It was just my friends. It was a private account," Richards tells CNBC Make It.
At 15, a year after starting on Musical.ly, he started making money through song promos, where he would promote music in his posts. Eventually, those deals evolved into working with brands such as Reebok, Cash App and Crocs, he says. Then when he turned 17, he made social media his full-time focus while still attending high school.
While he admits it took "a lot of work" in the beginning to reach this type of social media success, he says he has now gotten to a place where he only spends 30 minutes a day a shooting content with the help of his management team..
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