TikTok will pilot an in-app shopping feature amid the e-commerce boom. Kylie Jenner will take part in TikTok's shopping pilot program
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e-commerce will net by the end of 2021 in the U.S. alone, according to an estimate from research firm eMarketer. That’s a nearly 40% jump compared to the previous year. Much of the growth was driven by coronavirus crackdowns, when brick and mortar stores were closed and customersTikTok is the latest platform to dive into social commerce amid a wave of social media companies betting on users discovering and purchasing new products they see on their screens.
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