As protests swept the nation, black TikTok creators noticed videos about George Floyd and Black Lives Matter were hard to find. The Chinese-owned app — which has a history of censorship — blamed it on a 'technical glitch.' But many remain skeptical.
Doumbia had gained a sizable following from her videos related to the George Floyd protests, although many of her recent posts about police brutality and street demonstrators are being seen by just a sliver of her audience., when TikTok quietly demotes someone's videos, and black creators like Doumbia feel like the app is targeting them. It is an accusation that has been lodged by many on TikTok, with the hashtag #shadowbanned having received more than 127 million views on the platform.
"It just doesn't make sense that I have tens of thousands of new followers who came to me for videos about the protests, but I only get like 500 views on the posts," she said."It just doesn't make any sense to me." Doumbia also points to the main feed on the app, known as the For You page. It's a personalized mix of accounts that a user chooses to follow and videos TikTok thinks they will enjoy based on other videos they've liked or watched."I only like Black Lives Matter posts, but I don't see any posts on my For You about Black Lives Matter, so it seems like they are still covering it up because it's too political for them," Doumbia said.
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