For the first time, TikTok will join companies like YouTube and Hulu as they present to advertisers at the Interactive Advertising Bureau's NewFronts.
The NewFronts were originally scheduled to run from April 27 through May 6 in New York City. Now, companies have switched to virtual events between June 22 and June 26.
An AFP collaborator poses for a picture using the smart phone application TikTok on December 14, 2018 in Paris. - TikTok, is a Chinese short-form video-sharing app, which has proved wildly popular this year. The spring NewFronts are digital media's take on the traditional TV upfronts, when advertisers commit a large amount of their yearly TV spending in deals as networks throw glitzy presentations and parties to show media buyers their programming, audience data and ad tools.
The NewFronts were originally scheduled to run from April 27 through May 6 in New York City. Now, companies have switched to virtual events between June 22 and June 26. Though tech companies like
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