TikTok is preparing advertisers for a possible ban of its app in the United States, ad buyers said, offering refunds for ad campaigns that are unable to run.
FILE PHOTO: A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
TikTok said it will continue to honor planned ad campaigns, refund any that it can’t fulfill and would also work with major influencers to migrate to other platforms in the event of a ban, said Rob Pearsall, senior vice president of biddable media at ad agency Havas Media, referencing a memo the agency received from TikTok Friday morning.
“We’re committed to being a trusted partner to brands, agencies and marketers as we build TikTok for the long term. TikTok will be here for many years to come,” Blake Chandlee, TikTok’s vice president for global business solutions, said in a statement. Photo-messaging app Snapchat is one option for advertisers that need to reach TikTok’s younger audience, said Meghan Rao, account director at ad agency HYFN, a unit of Nexstar Digital, which counts New Balance and Macy’s as clients.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Alt TikTok Is Music's Latest Scene, and Straight TikTok Has NoticedUnruly tracks from XIX and Cmten are becoming popular on “Alt TikTok” — and earning the attention of major labels
Weiterlesen »
The Risks TikTok Poses Are Not at All Unique to TikTokThere are three reasons to be wary of TikTok. But they apply to all social media platforms.
Weiterlesen »
China says it has no intention of 'becoming another United States'Chinese State Councilor and Foreign Minister Wang Yi said 'today's China is not the former Soviet Union' and accused the U.S. for attempting to start a Cold War.
Weiterlesen »
New youth projects across United States focus on civic educationWith a renewed fight for racial equality and an upcoming presidential election, the Civics Spring Project launched with providing six new organizations grants to increase civic engagement and knowledge and an opportunity to better their own communities.
Weiterlesen »
Children rapidly deported from the United States strain Guatemalan sheltersHundreds of migrant children rapidly expelled from the United States under a coronavirus immigration policy are returning to shelters in Guatemala where virus testing and bed capacity are regularly stretched to their limits.
Weiterlesen »
Factbox: WeChat owner Tencent investments in the United States and beyondPresident Trump has issued an executive order banning U.S. transactions involving Chinese social media and video game leader Tencent. Here is a list of some of Tencent’s biggest U.S. and international investments via teamlipei
Weiterlesen »