Deep thoughts and product recommendations all rolled into one.
In the age of highly curated social media posts, it can sometimes be hard to feel like you're coming across something authentic online. The latest TikTok trend, however, injects some much-needed vulnerability and openness into one of the most unexpected types of content: beauty product recommendation videos. Starting the video captions off with a product question likethe creators then go on to insert a confession into the sentence before ending off with their favorite product.
The results of the trend have sparked a number of viral conversations on issues surrounding personal development, mental health, and relationships. “What face wash do you use? I personally will never seek human connection again but I like Cetaphil,”. The comments follow the theme of the trend. “I use Cerave, I’m exhausted of having to wake up every day and go through life like I’m okay, I really like it. Keeps my face moisturized,” commented one person on the video. “I like an oil cleanser.
While it’s unclear whether the trend is a serious cry for help from the younger generation or the start of some necessary candidness on social media, it does follow a series of trends across TikTok, Instagram, Twitter where users pretend to “hide” information they don’t want a certain audience to see by starting videos with traditionally feminine topics or questions.
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