More and more young women are following in the footsteps of the quintessential mid-20th century housewife thanks to the latest TikTok trend.
, according to TikToker Estee Williams, is “a woman who prefers to take a traditional or ultra-traditional role in marriage, including the beliefs that a woman’s place is in the home.”in which the husband goes to work while their wives stay home to cook, clean, and care for any children, those behind the trend say it’s so much more – particularly in the age of burnout and struggles to maintain a work-life balance in the post-COVID age.
“No trad wife TikToker is saying every woman’s place is in their home. We, as individuals are just choosing to be homemakers. That’s all.” She also, in her September TikTok, argued that those behind the lifestyle don’t see women as less important than men just because they are submissive to their husbands.
Grazia magazine accused the ‘trad wife’ trend of “romanticizing an era where sexism and racism ruled.”“I got my start on TikTok by making trad wife content and videos… however, I do not consider myself a trad wife anymore. I don’t associate myself with that term… While I still consider myself traditional, and I still hold on to those traditional values, I do not associate myself with the trad wife community.
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