TikTok star Josh Richards’ new fame says a lot about the app—and who is making millions from it by abebrown716
on the ranking, made an estimated $1.5 million in the last year. The majority of the money came from a carefully plotted cycle that is clearly evident in his dispute with Hudson: Build an audience, share intimate parts of life with them and then monetize this. TikTokers commonly accomplish this latter part through merch, ad revenue and brand sponsorship deals, and Richards is no different.
“Josh is wise beyond his years,” says Tinder cofounder Sean Rad. He and Richards are working on a nascent idea for a startup that they declined to share specifics about. “[I’m] excited to see him grow.” A year ago, Richards was a teenager in a small town on Lake Ontario a short drive from Toronto. He first won fame in 2019 for viral TikToks that explained how to use the app, but he quickly switched to making even more popular videos of him singing, dancing and talking about his life. Richards studied which videos succeed best and found that they were ones that received a lot of user comments and were widely shared on the app.
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