TikTok has been testing in-video shopping starting with Shopify and Teespring. Here's what creators think of its first big push into e-commerce.
Teespring's CEO said its partnership with TikTok has drawn new interest in its merchandise and e-commerce tools from TikTokers. The company registered 900 new TikTok accounts on its platform in the first 24 hours after the integration was made public — a 13% increase.
Some beta users of the feature expressed concerns that adding a shopping link to a post hurt video performance when compared to non-promotional posts.
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