It’s still reportedly developing AR and VR hardware.
, Cook isn’t ready to claim that the company is working towards any so-called “metaverse.”
Mark Zuckerberg has a different view. Earlier this year, the Meta CEO told his employees that the company is in a “” with Apple to build the metaverse. “This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,” Zuckerberg said, contrasting what he says is Apple’s closed approach with Meta’s more interoperable development.
But while Cook, Spiegel, and Limp have been publicly skeptical of the term “metaverse,” Apple, Snap, and Amazon are all reportedly investing — to varying degrees — in similar technology to that which Meta thinks will one day power its metaverse future. Cook is a