Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.
Apple's hefty research spending may have been boosted by the current AI boom.
The company's research and development spending hit $22.61 billion for the year so far, a figure that's than this time last year, its third quarter earnings showed. CEO Tim Cook said some of this budget was driven by Apple's work on generative AI.:"We've been doing research across a wide range of AI technologies, including generative AI, for years."
"Obviously, we're investing a lot, and it is showing up in the R&D spending that you're looking at," he added.
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