Teenage Mutant Ninja Turtles: Mutant Mayhem and Mission: Impossible - Dead Reckoning Part One's release date strategy could change everything.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Teenage Mutant Ninja Turtles: Mutant Mayhem and Mission: Impossible - Dead Reckoning Part One are two of the biggest movies of the summer of 2023, and these blockbusters may end up finally changing an 83-year Hollywood tradition. Both of these films were some of Paramount's biggest releases of 2023, with the movies being highly anticipated and part of massive franchises.
Mission: Impossible - Dead Reckoning Part One is an interesting case, as the film was originally set to release on Friday, July 14. However, due to the film being a spectacle movie, the Tom Cruise project was moved up two days. This was so that Mission: Impossible - Dead Reckoning Part One could have a longer run in IMAX before Oppenheimer took over on July 21. Teenage Mutant Ninja Turtles: Mutant Mayhem was moved up for a different reason.
Hollywood Changing Its Release Plans Could Be Great Mission: Impossible - Dead Reckoning Part One and Teenage Mutant Ninja Turtles Mutant Mayhem changing Hollywood's common release window could actually be a good thing for several big reasons. Firstly, it could allow movies to be more spaced out. Since most movies release on Fridays, films are often competing against each other on their opening days. Spacing the films out could allow each one to get the spotlight for a bit.
TMNT & Mission: Impossible 7's Box Office Might Not Be Enough To Change Hollywood While Teenage Mutant Ninja Turtles: Mutant Mayhem and Mission: Impossible - Dead Reckoning Part One's release dates are definitely unorthodox, they may not be enough to change Hollywood. Although both movies have been critical successes, their commercial success seems uncertain.
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