To understand how a business will perform in the next decade, consider how a business is treating its people—starting with employees
Covid-19 has removed the twenty-first century illusion of friction-less automation. The CEO of Ox Verte, a Manhattan-based food delivery company, Jessie Gould, highlights the myth of free delivery, given that “the end of the line is always human, with a few drone exceptions. There is never anything free about human labor, and it’s devaluing to say otherwise.” Investor cash has propped up this illusion to chase market share, but it has resulted in dangerous insecurity for those delivery workers.
, and I hope recent support for workers might become permanent, like improved sick leave, health care, safety and hourly wages.” , a Covid-19 era initiative that goes beyond supporting Lincoln’s own employees, to help other people in the workforce find work with a strikingly enlightened approach.revealed that 71% of respondents globally “agree that if they perceive that a brand is putting profit over people, they will lose trust in that brand forever.” Losing trust is tantamount to failure
Joey Bergstein, CEO of Seventh Generation, sees this effect in the market already: “People are more and more conscious of the things they buy and the companies behind them. They’re looking at what companies do through this crisis and they’ll support the companies that do the right thing.” While much of “the right thing” is impossibly complicated, from supply chain dynamics to carbon outputs and material choices, putting people first essentially boils down to the Golden Rule.
. Particularly in moments of major change, employees need guidance about how to navigate new conditions. Development offerings should address your employees’ roles for their own growth, the growth of their team and your company, and also its impact on the world around you.3. Guidance98% of employers offer development tools, but only 26% of employees say those tools are effective
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