Whether Tom Brady calls it quits or not, he’s already the NFL’s all-time earnings leader, surpassing Peyton Manning.
But that level of success as a pitchman is still a recent development for Brady, who for many years had a reputation for turning down most endorsement offers. Brady was pulling around $12 million annually off the field as recently as the 2019 season, according toestimates—enough to put him among the NFL’s highest-paid players but not in the same stratosphere of the last two years.
With a new commitment to his marketing deals—and his seventh Super Bowl title last February, in his first year with the Buccaneers—his business exploded. In addition to his traditional sponsorships, Brady is a cofounder of TB12, which sells supplements and other fitness products, and of NFT platform Autograph, which launched last summer and
in a recent funding round. He also has his own media company, 199 Productions, and is the subject of ESPN+ documentary seriesA native of San Mateo, California, Brady entered the NFL in 2000 after the Patriots drafted him 199th overall out of the University of Michigan. His run of success began a year later, after an injury to Drew Bledsoe elevated Brady to the starting quarterback role and he led the franchise to its first Super Bowl title over the then-St. Louis Rams.
Brady has said repeatedly that he wanted to play until age 45, and he upped the ante in October when he told ESPN that he could play—if he wanted to. Despite a loss to the Rams in the divisional playoffs last week, he remains at the top of his game, having led the league in completions , passing yards and passing touchdowns in 2021. He is slated to earn $27.3 million in salary and bonuses should he return for the 2022 season.
If Brady does indeed call it a career, Kansas City Chiefs quarterback Patrick Mahomes would become the new marketing king of the NFL. He earned $22 million off the field this season, according to
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