Tom Ford's recent lifestyle changes toward veganism and reduced plastic waste manifested in a new sport watch design made from ocean plastic.
He considers this new watch style an important benchmark in his company’s sustainability journey and represents a larger strategy to appeal to a new generation of watch consumer. He sees the Ocean Plastic Sport watch as a reflection of our times — particularly how global circumstances have influenced consumer culture. “I feel like people are craving activity and nature and the combination of it being a sport timepiece while also preserving our oceans was something exciting to me,” he said.
The style is priced at $1,495 and is available for purchase on Tom Ford’s website and in select Tom Ford boutiques. The sport watch — produced in Switzerland as part of Tom Ford’s ongoing partnership with watch licensee Bedrock Manufacturing — is offered with a white or black rotating bezel and a jacquard strap produced in five colorways: black, white, yellow, blue and orange.
For the designer, who founded his namesake line in 2005, “sustainability is a critical and pressing issue in our lives today.” He now aims to create different initiatives and products to both draw awareness to climate issues as well as reducing his company’s overall impact.
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