How TommyHilfiger is innovating, even without a runway show this season
In the world of the novel coronavirus pandemic, racial injustice, and the Black Lives Matter movement, the fashion industry, like many others, is facing a necessary rewiring.
, with the launch of the People's Place Program — a name Tommy borrowed from his first store, which opened in 1969 and served as a space for people to come together and experience art, music, fashion, and pop culture. The three-pillared platform pledges a minimum of five million dollars in annual funding for the next three years, with an aim to advance the representation of Black, Indigenous, and people of color within the fashion and creative industries.
We have always hosted interactive runway shows with virtual attendees, and the emotion and engagement with the audience can be just as strong in the digital space.We have always believed in being a purpose-driven brand. Our commitment to inclusivity and sustainability is at the heart of everything we do, and want to continue driving our efforts in these areas. We recently launched two initiatives that I am especially proud of – Make It Possible and People's Place Program.
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