Tomorrow Studios bosses Marty Adelstein and Becky Clements are a patient pair. Former Endeavor partner Adelstein and ex-Brillstein Entertainment EVP Clements launched the ITV-backed production comp…
, which is set to shoot in South Korea, follows four young women making their way in a world defined by impossible standards of beauty, after-hours room salons catering to wealthy men, ruthless social hierarchies, and K-pop mania.“We’re doing really big swings,” says Clements.
Adelstein says this was all part of the original plan. “Early on we figured out to compete, we had to become an IP company, to get the [best] writers to work for us. We had to have IP that they wanted to work on. They have to have some sort of integrity. I’ve made a lot of silly shows in my life that have done really well but this is about quality of content and subjects we’re interested in.”
This suited backer ITV, which at the time was big in reality programming in the U.S. but had yet to crack the scripted market. During a trip to Europe, he pitched the British broadcaster, thanks in part to his former client Denise O’Donoghue, which was growing its production and distribution divisions. “I wanted to do this thing where I have a partner that has distribution that will fund the company and let us do what we want.
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