Too Good to Go app sells day-old food at steep discount to fight waste

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Too Good to Go app sells day-old food at steep discount to fight waste
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Bakeries, which typically offer 'surprise' bags filled with the day’s leftover pastries and breads, have been among the more popular choices for app users.

When a TikToker showed the world how many doughnuts she got from a Los Angeles bakery for just $5.99, not everyone believed her.she bought using Too Good to Go, an app that sells day-old food from restaurants, bakeries and grocery stores at a 50-80% discount.

"Our goal was to reduce waste where it happened, which was really at the store level … and as we've grown into North America, what we've learned is people are extremely motivated by lower costs," explained Sarah Soteroff, senior PR manager at Too Good to Go."There's a way for them to get food that is still perfectly great to eat, still delicious, but they're getting it at a discount on our app.

Ozzy Llanes, owner of Cubano ATL in Atlanta, said his business specializes in Cuban sandwiches. Customers can check the Too Good to Go app daily and see a list of available sandwiches that sell for $4 each. Normally, they’re $13.

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