Liu Yuxin, Xiao Zhan, Cai Xukun, Liu Wen and Liu Yifei are some of the biggest influencers in terms of social media buzz, according to Lefty.
used to be the leading market for luxury, but the effects of the pandemic saw brands focus on other growing markets such as South Korea, Thailand, Japan and Vietnam. As a result, brands activated influencers across these regions throughout fashion weeks — hence the K-pop boom,” she explained.Mao also noticed that Chinese influencers this season “are ambitiously building their image overseas.”and Tod’s in China.
Meanwhile, musician Cai Xukun’s appearance at Prada created $1.37 million and $2.2 million in earned media value on Instagram and on Weibo, respectively. Model Liu Wen and actress Liu Yifei also created millions of dollars worth of buzz for their respective appearances at
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