A group of Democratic operatives are launching a $60 million secret-money group to rebrand the party
A group of Democratic operatives are launching a $60 million political group with plans to reclaim values-laden terms like “freedom” and “opportunity” for their party ahead of the 2020 election.
“It’s no great secret that the presidential race will be won or lost in Pennsylvania, Michigan, Wisconsin, Ohio — if we can win back the narrative that the word ‘Democrat’ equals people who are fighting for folks who work hard every day, we can continue to win elections,” Riddle said. “If [Democrats] get defined as being about socialism and these other words people can hear about out of Washington, then I worry.
By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time. Future Majority’s formation also highlights tensions within the Democratic Party over how to navigate money in politics in the 2020 election. The group will spend money through PACs but is initially organized as a 501 political nonprofit — known to critics, including many Democrats, as “dark money,” with no disclosure of donors and limited disclosure of how money is spent.
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