TopGunMaverick keeps defying expectations.
should become Cruise’s biggest worldwide hit ever in a few short days on its way to $800 or even $900 million total worldwide.
All those numbers are validation for Cruise and Paramount’s strategy to hold the film until after it was safe for audiences to return to movie theaters. They could have dumped on Paramount+ or sold it to some other streaming service at the start of the pandemic. Instead, they held on to the movie for about two full years. That was a risky gambit worthy of Maverick. and it definitely paid off.
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