The top 10 categories for sponsored Instagram posts in 2019, 84% of which were made by women influencers
Instagram Stories have risen in prominence this year as a source of sponsorship revenue for influencers and the beauty industry has taken the top position.
This content is also likely to end up directly on the brand's social media accounts as well, as a way to cut the cost of production. The Klear report found that 69% of brands reuse influencer material.
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