'We knew we had to compete,' Bell Media CEO Randy Lennox says of his Crave streamer out-muscling Netflix for first-night TIFF bragging rights for two years running.
"We knew we had to compete," Bell Media CEO Randy Lennox says of his Crave streamer out-muscling Netflix for first-night TIFF bragging rights for two years running.
Lennox — a former Universal Music Canada topper before becoming the country's biggest media industry exec — spearheaded the Toronto fest's Bell Digital Cinema platform for online film screenings, and his CTV network will produce and broadcast the star-drivenI'm too Canadian to make any claim other than trying to support a festival that's 45 years old and wants to be around for a long time," Lennox tellswhen asked how he saved this year's 45 edition as the COVID-19...
We were having conversations all through May, June and July. The optimist in us planned for a live event. The realist in us planned for a virtual event, starting in late June. At that point, it became easier. Instead of having many plans, we could focus on one plan and one intention and one platform. That's when we could announce the David Byrne film as the opening movie.
It was assumed the Crave would become Toronto's digital platform for its September festival. How did that evolve into TIFF's Bell Digital Cinema platform rolled out for the 20th edition? It isn't lost on us that Crave is Canada's Netflix. And that we as Canadians need to remind our own country that we're very proud of our offering and, yes, we're a highly competitive people. We're just polite because we're Canadian.
The opening night film is Thursday [Sept. 10] and the gala is the following Tuesday [Sept. 15]. It will be fully integrated. Bell Media on-air talent will be in studio. Cameron and Joana of course will be in the studio. The presenters will be so world class. We're going to make this our Oscar-level awards show in Canada.
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