Tory Burch and Leandra Medine Talk Twins, Entrepreneurship and Work-Family Balance

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Tory Burch and Leandra Medine Talk Twins, Entrepreneurship and Work-Family Balance
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.ToryBurch and LeandraMedine talked style, entrepreneurship and motherhood at a Bloomingdale's event.

Tory Burch, executive chairman and chief creative officer of her namesake brand, and Leandra Medine, founder and chief executive officer of Man Repeller, have more in common than meets the eye.

The first topic they discussed was where the names of their respective companies came from. Burch said she originally launched with the name Tory by TRB because everything else she tried was taken. She had that name for a year and a half, but then her friend Kenneth Jay Lane took her out for dinner and said the name was terrible, and she should change it to “Tory Burch.” So Burch changed all the labels and packaging.

Burch launched her brand 15 years ago, and started selling Bloomingdale’s 13 years ago. “Bloomingdale’s has been an incredible partner. Walking in tonight, it feels like we’re rethinking the whole business,” said Burch, whose handbag shop on the first floor is being remodeled. But the last 15 years have been anything but a cake walk.

She worked on the concept for a company and her then-husband Christopher Burch, who had a fashion background, helped her raise the money. “We ended up raising the money with 150 investors. Basically, I said to people, ‘Please invest, but be prepared to lose.’ I was so terrified about taking other people’s money. We ended up putting out a wide net.”

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