Tracing the CoffinDance meme music's from Russia to Ghana to the world
user uploaded existing news footage of the African dancing pallbearers, and paired it with “Astronomia” in a clip of a skier’s epic fail that went viral that month. More recently, everyone from teenagers to police departments all over the world have been putting the meme to work onlineIgumnov first found out his old FL Studio produced hit was going viral in March of this year, when kids started to email him.
“We were happy to see it going viral after all these years,” adds Ruben Den Boer from Vicetone. “We’ve been playing it out for six years now, and we were definitely surprised too, because nobody would ever expect this, and you can’t prepare for it either… it just happens, and we count our lucky stars for it.”
Indeed, the song has been kicking around Russia and Europe for years in various forms, played at festivals by DJs such as Tiesto, and performed by various Russian artists such as Opium Project . But for Vicetone, the track has re-lit a creative fire for the duo, who currently have no publicist on retainer and no tour dates on deck due to coronavirus, yet their profile is, ironically, rising perhaps faster than it has in years as a result of “’Astronomia.”
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