The cheese featured in the advert doesn't comply with advertising standards, TfL says.
An advert featuring an artisan cheese has been banned on London's transport network as it has been deemed too unhealthy.
Transport for London said that the cheese element of the advert did not comply to their advertising standards.The posters were designed for Tube platforms and buses by business premises provider Workspace.'Frustrating and simplistic' Edward Hancock, CEO of the artisan cheese start up, said: "The whole reason for TfL's policy is to prevent childhood obesity but how they think artisan cheese will promote child obesity is incredulous.
"We were initially given the go ahead a couple of months ago, but at the end August, we were told to tell them the saturated fat content of the cheese in the picture, and they came back saying it violated their standards. "It is extremely frustrating and simplistic way of categorising food. It suggests TfL passengers aren't intelligent enough to understand the complexities of a balanced diet."
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