The “Taylor Swift effect” could translate to as much as $10 million in off-the-field earnings for Kansas City Chiefs’ Travis Kelce, said Bob Dorfman, Creative Director at marketin…
The so-called “Taylor Swift effect” could translate to as much as $10 million in off-the-field earnings for Kansas City Chiefs tight end Travis Kelce, according to Bob Dorfman, the Creative Director at marketing agency Pinnacle Advertising.Since Swift appeared at her rumored beau’s game on Sunday, Kelce’s jersey was among the NFL’s top-five best sellers, and he gained over 300,000 followers on social media.
Thanks to the NFL Players Association, players receive a percentage of the revenue from their jersey sales and any other merchandise that bears their name, image, and likeness. Though the terms of Kelce’s royalty agreement with the league are unclear, revenue-sharing agreements could earn popular players millions.
Take Tom Brady, for example, who earned a record-breaking $9.5 million in group licensing and marketing income in the 12 months ending Feb. 28, 2022, according to an NFLPA filing with the US Labor Department. For reference, the player who earned the second-highest amount of royalties was Kansas City Chiefs quarterback Patrick Mahomes, who earned $3.3 million during the same one-year period.“New Heights” — the podcast Kelce co-hosts with his older brother, Philadelphia Eagles center Jason Kelce — has jumped to No. 1 on Apple Podcasts and No. 2 on Spotify.
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