Trend Watch: Entertainment loyalty programs that reward fan engagement. VIP+ has 3 case studies showing just how it works
Traditionally, engaging with content was its own reward. But in today’s hypercompetitive world, with more entertainment alternatives than ever before, viewers are beginning to need to be incentivized to stick around.is the highest-profile example of this shift in thinking. The new free loyalty program offers gamers rewards for a range of activities, from simply playing at least one game once a month to carrying out specific tasks or winning online tournaments.
Not only will PlayStation Stars allow members to exchange their points for items in an online PlayStation catalog, but it will also offer digital collectibles as a reward. These will range from commonly found items to ultra-rare collectibles, but Sony was quick to stress that these items
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