Watch the music video for Trends' Branches
Los Angeles' Trends new video for "Branches," premiering below from the alt-rock troupe's upcoming debut album blends a variety of sepia-toned images, including a random deer, with lyrics and staticky footage of the quartet performing the gauzy, anthemic tune live.
"We had a storyline we were trying to do with our animator that was pretty complex, but due to budget we had to minimize that," Marina Paiz, who founded Trends as a solo project around 2011 while a student at the Los Angeles College of Music, tells Billboard. "So stylistically it took on a very minimalist approach. We really like the muted colors in the sense it conveyed this darkness which I was definitely experiencing during the process of writing the lyrics to that song.
"The song is a little metaphorical, about growing up and coming to terms with the fact that not all relationships will exist in the form they always have," she explains. "I think it was written during a time I was trying to figure out who I wanted to become, shifting the people who I surrounded myself with. Some of those relationships weren't serving what I wanted to be.
Alongside that heavy emotional content, however, Paiz hopes the video gives viewers a sense of what Trends is as a band. "We don't have anything online currently where people can see us playing," she notes. "This is the first time we can show who we are." is due out during 2020. Paiz says about 40 percent of the album's songs are reworked versions of material Paiz wrote and released when Trends was still her solo domain, while the rest are brand new.
Trends will celebrate "Branches'" release with an Oct. 6 concert at The Lexington in Los Angeles and has a couple more shows planned for November on its home turf. "Right now we're trying to play two or three shows a month," Paiz says, and the band is trying to self-book a West Coast tour for early 2020 to coincide with ’ release.
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