Bernard Arnault said his relationship with realDonaldTrump goes back to the Eighties, but stopped short of calling him friend at the LouisVuitton factory opening in Texas.
Alvarado, Tex. — The world’s most powerful luxury fashion titan just Texas two-stepped with presidential politics.
Though he stopped short of calling Trump a friend when asked by WWD earlier, he shared that their relationship goes back to the Eighties when he first met the-then real estate developer socially in New York. “We are very honored to have the president of the United States. I’m not here to judge any types of policies,” said Arnault. “I’m here to work with my brand and we are going to, over five years, have 1,000 people working here and that’s what matters.
“It was just a big, big, big secret. They kept the whole thing secret,” said Linda Owens, a retiree from Alvarado, Tex., of the workshop, which opened last June. The meeting between Arnault and Trump comes at a time when consumers are increasingly sensitive to brands’ political values, whether it’s an NBA general manager tweeting support of Hong Kong protesters, or Nike using Colin Kaepernick as the face of an advertising campaign.
“We have two workshops in California that are kind of maxed out, and we want to keep a balance of 50 percent locally produced and 50 percent from France,” said Burke, clarifying that everything made in the U.S. is sold here, with “Made in the U.S.A.” labels: “This is domestic manufacturing for domestic consumption…And I have yet to meet a single client who doesn’t want Made in the U.S.A. You can have in the store at the same time two identical bags, one made in France, one made in the U.S.
He first floated the possibility of a Louis Vuitton factory in the Carolinas or Texas during a January 2017 visit to New York to meet with the president-elect at Trump Tower. In the end, Alvarado won Project Mustang, as it was known before the land purchase became public in September 2017, in part because Louis Vuitton was attracted to the cattle ranching country, which it may tap for hides in the future. Burke even suggested that he could export American-made leather goods someday.
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