Trump campaign plans biggest TV ad buy yet amid impeachment trial
As Democrats lay out their impeachment case against President Donald Trump on the Senate floor, his reelection campaign continues to build its support base off of the impeachment -- this time with a new television ad.
The new TV ad is the latest major play by the campaign to boost their already massive internal supporter list via text message, which the team then turns around and uses for fundraising. Early last year, the campaign started plastering the the same text code featured in the new TV ad all over everything from videos, memes, to campaign staffer’s Twitter handles.
According to CMAG's data, the Trump campaign's second biggest ad buy was during the first week of October, when the campaign spent about $3.8 million on television ads and $1.8 million on digital ads.The Trump campaign has also bashed Democrats over impeachment in fundraising emails and texts to supporters and through new Facebook ads asking for donations in the first week of the Senate impeachment trial, calling the impeachment a"witch hunt" and"war on democracy.
The team set a goal of raising $2 million in the first 24 hours of the trial, but have yet to disclose any new fundraising numbers or if they’ve reached that goal. They previously said they raised $15 million in 72 hours after Pelosi first announced the impeachment inquiry last September.
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