Trump should be pouring every resource at his disposal into moving public opinion in battleground states. Instead, his campaign has been buying ad time in D.C. so he could hear positive things about himself on TV
You’re doing amazing, sweetie. Photo: Doug Mills/POOL/EPA-EFE/Shutterstock Like countless other Americans, Donald Trump has seen his job security decline in recent weeks.
But the Electoral College can’t compensate for a double-digit deficit. Making matters worse for Trump, his polling decline has been powered by defections among white, non-college-educated voters. As the New York Times’s Nate Cohn notes, Trump’s advantage over Biden with this demographic has declined from 31 points in March to 21 points today. By contrast, the Democratic nominee has gained only a point among nonwhite voters over that same timeframe.
Trump has some deeply rooted authoritarian and xenophobic intuitions. But his substantive agenda is for promotional use primarily. Where other presidents designed propaganda to secure their favored policies, Trump designs policies to secure his desired propaganda. To take one example: Threatening Kim Jong-un with annihilation — and then rewarding the dictator with a face-to-face meeting — did little to deter North Korea’s nuclear-weapons program.
The president should be pouring every resource at his disposal into moving public opinion in battleground states. Instead, his campaign just spent $400,000 buying cable-news ads in the Washington, D.C., market — so that the candidate could enjoy a little emotional picker-upper in between Tucker Carlson segments. As the Daily Beast reports:
But Trump has done approximately nothing to stanch his bleeding with these constituencies. In fact, he is arguably doing less to appeal to women than he did in 2016, when he would occasionally send Ivanka in front of the cameras to champion paid leave and testify to her father’s commitment to gender equality in the workplace.
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